Ports and terminals are increasingly switched on by the appeal of LED technology for both high masts and cranes. The container port and terminal industry makes its money through cargo movements, which means that some basic but essential needs – such as lighting – may barely register in the minds of managers. This creates a tricky situation for lighting companies. When a cost is almost out of sight for a terminal, why would they want to increase it? Brad Lurie, president and CEO of Bright Light Systems, observed: “A terminal can’t increase the price to its customers just because it has lights that cost it more money.” However, demand for LED lighting is steadily increasing in the terminal space, with adoption at around 1% for high-mast solutions.